Apple, Google and Ferrari are among the most successful companies in the world.

We advised Apple, Ferrari, the EMI Music Group.
And Broadsystem, Solaris Yachts, Ford Models Europe, Angels UK.

We advise Private Equity Firms in 2 ways:


1.- For a company in the Private Equity Firm portfolio

We evaluate the growth potential and identify the unexploited opportunities, we advise on the products pipeline, the marketing strategy, communication and distribution network.

We identify the bottleneck factors which limit the company growth potential and advise on the work to eliminate them. Typically, the bottleneck factors are found in the marketing and/or in the distribution areas.


2.- For a company that the Private Equity Firm is evaluating for an acquisition

We advise in the assessment of the company potential, evaluate the potential of their products on the market, their marketing strategy, communication and distribution network.


We are not a typical, passive consultancy firm.
We challenge our clients, we raise the bar of their objectives and expectations, we help them to identify opportunities from a wider perspective and in a more rewarding way.

Besides, there is a second, deeper layer on which we provide strategic advice.

If you are interested in our services for your Private Equity Firm, or for the companies in your portfolio, you can contact us.

Here you can find an interesting case study about Private Equity investments and the mistakes that need to be avoided: the Terra Firma acquisition of EMI.


A Provoking Question.

We want to challenge your mind with a provoking question:

Yes, Apple did great.
But where would Apple be today, without the iPod?

and without the iPod, no iPhone would be there, either …

and no iTunes, and no "halo" effect on Macbook and iMac.
Without the iPod, Apple would probably make 75% less revenues and 90% less profits of what they make today.
Apple shares would be valued around $10, not $200 as they are today.

well, at Vertygo Team we are the iPod.

Not literally, of course, but figuratively we are.
We are what the iPod has been to Apple Inc.
We are that brilliant idea that makes The Difference to your company.

And this best describes what we do.

As you will learn in our Apple Marketing Analysis section, the iPod was not invented inside Apple. It was brought to Apple by an outsider, an engineer who proposed it to Apple. And Apple and Steve Jobs were quick to grab the opportunity. Think were Apple would be today if they did not grab that opportunity.


Apple, Google and Ferrari.

Apple, Google and Ferrari are today perceived as the most successful companies in the world.

We met with the Vice President of Marketing for Europe of Apple Inc., Erik Stannow, and we discussed with him the distribution of Apple products in Europe. We provided innovative solutions to overcome the bottleneck factors limiting Apple sales in Europe as compared with sales in the US.

We met with the Executives of Communications and Brand Management of Ferrari in Maranello and we talked about high profile communication of the outstanding Technology and Engineering of Ferrari Formula 1 and Ferrari Sports Cars through a cross-media project, aimed especially to the US and Northern Europe markets.

Apple, Google and Ferrari are in our opinion the brightest examples of intelligent marketing.

Analysis of the Apple Marketing Strategy
Analysis of the Google Marketing Strategy
Analysis of the Ferrari Marketing Strategy