Marketing Analysis

In this section we analyse the highly successful marketing strategies of Apple Inc., Google Inc. and Ferrari.

Apple, Google and Ferrari are the brightest examples of smart and unconventional marketing.


Apple Marketing

The iPod has been the turning point of Apple and it has dramatically changed the fortunes of Apple. In the last 5 years the Apple share value increased 2500%, from $7 to $180 per share. At July 2008 prices Apple stock market capitalization is $160 billion. We cover an in-depth analysis on the iPod.

Apple Marketing Strategy
Apple Communication
Apple Tv Ads - "I am a Mac I am a PC"
Apple vs Microsoft
Apple Marketing in Europe

Apple Marketing of specific products:

iPhone Marketing Strategy
iPhone 3G Prices
iPod Marketing Strategy
iPod Competitors
iPod Manufacturing and Outsourcing


Google Marketing and Business Model:

Google Marketing and Google Business Model
Google Chrome - The New Browser from Google

Ferrari Marketing

Ferrari Marketing
Ferrari Sales and Distribution Data


A peculiar case of wrong marketing: Marketing in the Music Industry

Marketing in the Music Industry


An overview on Marketing Strategy

Marketing Strategy

An overview on Communications

Communications

The Digital Media World: exploiting the opportunities

Digital and Interactive Media

The Cross Media Approach

Cross Media Approach: what it does, how it works - Analysis

Business Partners: The Best Communication Agencies

Communication Agencies