The iPod Competitors.

Basically: none.
In the last 5 years all the iPod competitors have been beaten,
frustrated and ridiculed.

Infact, in the study of the highly successful Apple Marketing Strategy, besides its overwhelming success, the Apple iPod marks another outstanding result: the annihilation of competitors.

A result that has very few other examples in the history of marketing, and that according to us will remain forever in the Marketing Strategy Books and in marketing manuals and that will be tought for centuries in our Universities.

Marketing gurus all around the world will cite this example and study how it was accomplished. Philip Kotler, Edward De Bono would undoubtely congratulate Apple for this overwhelming achievement.


The iPod: Annihilation of the Competitors.

Let's examine some facts:
The iPod has ridiculed the Microsoft Zune - the iPod has 75% of the market, the Zune does not catch the 2% mark.

Until July 2008 Apple sold 150 million iPods. in May 2008 Microsoft proudly announced they have reached 2 million units sold. Congratulations.
If we were Microsoft we would be so ashamed to live hiding in a cave for the next hundred years.

Not to mention Creative Labs and the blatant statement made by Creative Labs CEO, Sim Wong Hoo, in november 2004. Mr. Sim Wong Hoo thundered:
"I intend to out-market the iPod and everyone else in the music palyer market. The mp3 war has started and I am the one who has declared war".
Creative Labs in november 2004 pledged to spend $100m to out-market Apple in a bid to take the market away from the iPod.
Sim Wong Hoo added: "It's our target to beat iPod in this quarter". It was the fourth quarter of 2004.

During the Q3 of 2004 Creative Labs grabbed a mere 10% of the market.

In november 2004 the Creative Labs CEO, Sim Wong Hoo said: "Creative is looking to take 40 per cent of the worldwide digital music player market in 2005".

Well, we all know how it ended, between Creative Labs and Apple.

We have no doubt that Steve Jobs dubs the Creative Labs CEO as
"Mr. Sim Wong Who?"

If Mr. "Sim Wong Who" has something to say we welcome his feedback on our contact page at http://www.vertygoteam.com/contact.php.

We shall be very glad to publish his comments on the Vertygo Team website.


Of interest:

iPod Marketing Strategy
Apple iPod Construction and Outsourcing
Apple iPhone Marketing Strategy
Apple Marketing Strategy