iPhone 3GS Launch.

Apple has launched a new iPhone: the iPhone 3GS.
The new iPhone has been unveiled on June 8, 2009 by Philip Schiller, Senior Vice President of Worldwide Product Marketing of Apple, during the Apple Worldwide Developers Conference - WWDC - in San Francisco.


iPhone 3GS Features.

The iPhone 3GS looks unchanged in its design and outlook, but the new features look impressive. The iPhone 3GS features a 3 megapixel autofocus camera, video recording and editing capabilities, a hands free voice control, longer battery life, and supports 7.2 Mbps HSDPA for faster networking speeds.

iPhone 3GS offers increased speed and performance, twice faster than the iPhone 3G, launching applications faster and rendering web pages quicker.
The iPhone 3GS uses the OpenGL ES 2.0 standard for high-quality 3D graphics.


The iPhone OS 3.0.

The iPhone 3GS includes the new iPhone OS 3.0, a new, advanced mobile operating system featuring Cut, Copy and Paste capabilities, MMS, Spotlight Search, landscape keyboard for Mail, Messages, and the Safari browser; the ability to capture and send audio recordings.

Another feature the new iPhone OS 3.0 offers is tethering, which lets a wireless phone act like a modem and share its wireless Internet connection with a nearby notebook PC.
Tethering with the iPhone works with both Macs and PCs, wireless with Bluetooth. There's no need to run any software once it's turned on.
However, the tethering feature requires carrier support. 22 carriers in 42 countries will support tethering on the iPhone 3GS right away.
AT&T will not.

Note: Tethering has been available on Palm Treo, on the BlackBerry, and other devices for years.

Finally: Remote Wipe. In case of an emergency, as if the iPhone gets stolen it is possible to erase all personal data and content with the Remote Wipe feature.

iPhone OS 3.0 software will be available on June 17 as a free software update via iTunes 8.2 or later for all iPhone customers.
iPod touch customers will be able to purchase a software update for $9.95.



iPhone 3GS Prices and availability.

The iPhone 3GS is priced at $199 for the 16GB model and at $299 for the 32GB model. The iPhone 3GS will be available for purchase starting June 18, 2009 in the US, and by August in other 80 countries around the world.

The previous iPhone - the iPhone 3G - will be still available and priced at $99.


iPhone 3GS Video and Photo Capabilities.

The iPhone 3G S 3 megapixel camera adjusts focus, exposure, color and contrast for the best possible image and includes an automatic macro focus for extra close up shots. With the new “tap to focus” feature, you simply touch the display to select an object or area of interest and the camera automatically re-adjusts focus and exposure. the iPhone 3G S makes it possible to record video clips at 640x480 resolution and edit them by trimming the start and stop points. With iPhone 3G S it is possible to can send photos and video by email or MMS and post them to YouTube.

The iPhone 3GS features a built-in digital compass for instant navigation. The compass is integrated within Maps, so it orients any map to the direction the user is facing.

Of interest:

iPhone Marketing Strategy
iPhone Commercials

Apple Marketing Strategy
Apple Communication
Apple Commercials "I am a Mac I am a PC"
Apple vs Microsoft
Apple Marketing in Europe

iPod Marketing Strategy
iPod Competitors
iPod Manufacturing and Outsourcing