We are Strategy Advisors in Marketing, Communications,
Media, Entertainment, Film Industry, Digital Media,
Finance, Investments and Private Equity.
We operate crosswise in the US and European markets.

We advised Apple, Ferrari, Maserati, Solaris Yachts, EMI Music,
Angels UK, Ford Models Europe, Broadsystem UK
and many others in the Fashion Industry, Media, Entertainment,
Technology, High Segment Automotive.
We advise private entities on special opportunities.
We only advise high profile and high growth clients.


Marketing Strategy.

Brand value is key in marketing strategy. Brand value drives products, sales, share value in Wall Street, company perception both in the public arena at large, both in the Media and among financial analysts and investors.
We start our analysis focusing on 3 of the most successful brands in the world in the last 10 years: Ferrari, Apple and Google.

Ferrari is the best brand in the world.
The highest in consideration and admiration everywhere.
Where would Ferrari be today, without racing in Formula 1
since the early days?

And can you imagine where Apple would be today without the iPod?
and without the iPod, no iPhone or iPad would be there, either.
And no iTunes, and no "halo" effect on Macbook and Mac Computers.
Without the iPod, Apple would probably make 75% less revenues and 90% less profits of what they make today.
Apple shares would be valued around $15, not $380 as they are today.

The iPod was not invented inside Apple. It was brought to Apple by an outsider, Tony Fadell, an engineer who proposed it to Apple. And Apple and Steve Jobs were quick to grab the opportunity. Think were Apple would be today if they did not grab that opportunity.


Unlocking Your Company Potential.

We unlock your company potential working in two ways:

1st.- we identify that great potential which lies still dormant, still unexploited. Yes, like the iPod with Apple Inc. We can provide to your company that brilliant idea that makes the difference. We can do this because we are forward thinkers and we have the ability to see the forest where you see only trees around you.

2nd.- we find and focus the bottleneck factors which keep your company from fully developing its potential. And we assist you in eliminating these bottleneck factors, allowing your company to realise its full potential.
Even the most successful companies have bottleneck factors, and we are talking about great names, such as Apple, Google and Ferrari.
If you wish, we can elaborate on that, so you can understand our mindset.

Through these two ways we are able to provide you with the advice, ideas and the set of instruments that will make you increase your revenues and your profits.

We are not only your forward thinking advisors,
we are your challengers, too.

We raise the bar of your objectives and expectations, we assist you to identify opportunities from a wider perspective, we enable you to view your business in a different, more rewarding way.
As you understand, we are a rather special consulting firm.
We are the Key, that makes The Difference.


More in detail about Vertygo Team.

We are Strategy Advisors in Marketing Strategy, Communications, Media,
Entertainment, Film Industry, Digital Media, Finance, Investments
and Private Equity.
We provide advice and innovative thinking. We are focused on the high segments of the markets and we advise high profile and high growth clients.
We operate crosswise in the US and European markets.

We advise our clients in identifying new opportunities, in studying and implementing marketing strategies to increase sales, to enter new geographical markets, to introduce new products, to improve product marketing. We assist our clients in enhancing their brand value and brand awareness in the marketplace.

Besides advising companies in their home markets, we assist US companies to improve their results in the European markets, and European companies in improving results in the US market. We work with high profile business partners in San Francisco, Silicon Valley, New York, London, Frankfurt.

We adopt winning processes in exploiting the opportunities, and we envision innovative business models, as the ones successfully implemented by Google Inc., Apple Inc., and others.
The Creative approach and wide and open vision are our key assets.


Apple Marketing Strategy.

Apple owes its overwhelming success to the smart iPod + iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a great e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream.
In the 5 years between 2003 to 2008 the Apple shares increased 25 times, from $7.5 to $180 per share. At July 2008 prices Apple stock market capitalization was $160 billion.
In October 2011 Apple ahares reached $420 and Apple capitalization value
at the NASDAQ topped $390 billion, even surpassing giants like Exxon.

But, as we said, even the best companies with the best products have bottleneck factors which often avoid full exploitation of the opportunities.

Few people are aware - and few market analysts too - that for the first 3 years the iPod was an absolute flop. The iPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand units per quarter, very far from today's 8-10 million units per quarter, and they were not even covering the product research & development costs.
Then, in June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. Today, we all know where the iPod stands, and what a remarkable success it is.

Analysis of the Apple Marketing Strategy

The iPod made the fortune of Apple, and it stands out as the major turning point in the company growth.
Few people know - and few market analysts too - that the iPod + iTunes business idea was not conceived inside Apple, but was proposed to Apple by an outside source, a music lover and Engineer named Tony Fadell, who was later hired by Apple. Fadell had approached other companies before Apple, including Microsoft, and Microsoft had turned away Fadell and discarded the project, as "uninteresting" ...

The merit of Steve Jobs and of the Apple Executives was in the ability to listen, catch on the business idea, build a team around Tony Fadell, make a smart development process, and finally coming out with an excellent product, beautifully styled by Jonathan Ive.


Ferrari Marketing Strategy.

Ferrari is a myth and a legend in the automotive industry.
Yet, Ferrari never spent a penny in communications or in advertisement. Ferrari is a typical "no marketing" winner. In reality they did a great marketing "unawarely". Passion is their marketing.

Enzo Ferrari, driven by his own passion, not only built the most beautiful and fastest sports cars in the world, he brought Ferrari to car racing from the start, and his passion for engines made Ferrari a legend in the racing world. Enzo Ferrari drove his passion and excitement in racing to supporters all around the world, he made the Ferrari legend and Ferrari became a myth. Ferrari never left car racing and Formula 1 and the synergies between Ferrari Formula 1, Ferrari gorgeous sports cars, Emotion and Passion have been and still are the winning marketing strategy of Ferrari.

Analysis of Ferrari Marketing Strategy


Google Marketing Strategy.

Google Inc., from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos and Altavista.

Today Google Inc. is the 5th biggest US company, considering stock market capitalization.

Analysis of Google Marketing Strategy

Larry Page and Sergey Brin, the two young founders of Google, have been advised and assisted from the beginning by Wilson Sonsini Goodrich & Rosati, the premier corporate law firm of the Silicon Valley in technology and growth enterprises. Wilson Sonsini Goodrich & Rosati have assisted Google Inc. in their initial public offering, IPO, at the New York NASDAQ. At the IPO in August 2004 Google share price was set at $85, which to many financial analysts seemed eccessive and unreasonable.

In nov. 2007 Google shares topped $700. Google stock market capitalization reached $230 billion.