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Google Business Model
- Part 2.
why the Google Business Model is a winning Business
Model?
(continued from page
1)
6.- Google
worked very hard on Brand Building. It seems
that brand building was much more important
to them than just revenues and profits. The
strategy worked. And it was a key asset in the
subsequent IPO at the Nasdaq.
7 - Google
was an innovator of the Business Model. Google
delivered all these great new products basically
for free, enticing and luring million of users
worldwide, with the result of building the Brand
in an outstanding, quite unbelievable way -
and did it so fast.
Eric Schmidt was made CEO of the company, David
Drummond, an attorney of Wilson Sonsini Goodrich
& Rosati who had advised Google founders
since the early days, joined Google as Chief
Legal Officer, Wilson Sonsini Goodrich &
Rosati took care of the IPO at Nasdaq.
At the IPO in August 2004 Google share price
was set at $85, which to many financial analysts
seemed eccessive and unreasonable. In nov. 2007
Google shares had topped $700.
And in nov. 2007 Google stock market capitalization
reached $230 billion, while annual revenues
reached $16 billion and profits $4 billion.
An excellent return for Google shareholders.
A question comes forth:
Who is the Mind behind Google?
Who is the Mind behind the stunning Google success?
Who is the mind with the Vision and giving the
direction and the strategy?
(back to Google
Business Model - Part 1)
Have your say on Google
If you wish you can give your opinion on Google,
cast your vote on Google applications as Google
Earth, Google Maps, Google Chrome, Gmail, on
the Google Search Engine, about the Google Marketing
Strategy and about the Google Business Model.
vote using numbers from 1 to 10:
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1 = poor |
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5 = medium |
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10 = great |
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If you don't want to vote on a certain application,
or you do not have an opinion about it, simply
leave the space blank.
Give your vote on Google applications:
your vote on Google Earth:
your vote on Google Maps:
your vote on Google Video:
your vote on YouTube:
your vote on Gmail:
your vote on Google Adwords:
cast your vote on Google Chrome:
your vote on Firefox:
your vote on Microsoft Internet Explorer:
your vote on Apple Safari:
cast your vote on the Google Search Engine:
How do you rate the overall Google Marketing
Strategy? vote with numbers from 1 to
10:
How do you rate the Google Business Model?
vote with numbers from 1 to 10:
In your opinion who is the mind behind
Google? Larry Page, Sergey Brin, Eric
Schmidt?
Do you think that Google is faithful to
its "Do no evil" motto?
if you have additional comments about
Google:
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(back to Google
Business Model - Part 1)
The Google Chrome
Browser.
In September 2008 Google launched its new browser,
named Google Chrome. Google Chrome enters the
browser competition challenging Microsoft Internet
Explorer, which has the 73% of the browser marketshare,
Firefox, which has 19%, and Apple Safari, with
6% of the browser market. Under the marketing
point of view it's a risky move on the side of
Google. If Google Chrome is not going to be definitely
superior to Firefox it could undermine Google
brand value.
Analysis on Google Chrome at the Google
Chrome Browser page
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