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Analysis
of Ferrari Distribution and Ferrari sales worldwide from
1993 to 2007. Ferrari main geographic markets: US, Germany,
Italy, UK, France, Switzerland, Japan.
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Ferrari Distribution.
In 2007 Ferrari sold 6400 sports cars. 88% of
the production is exported.
This is the Ferrari geographic market distribution:
| US and Canada |
28% |
| Germany |
12% |
| Italy |
12% |
| UK |
11% |
| France |
5% |
| Switzerland |
5% |
| Japan |
5% |
| China |
2% |
| Australia |
2% |
| Russia |
1% |
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In 2003 Ferrari had sold 4300 sports cars. 89%
of the production was exported. In 2003 the Ferrari
geographic market distribution was:
| US and Canada |
30% |
| Germany |
14% |
| UK |
11% |
| Italy |
10% |
| Switzerland |
6% |
| France |
5% |
| Japan |
5% |
| Australia |
2% |
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Ferrari sales worldwide
| year |
units |
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| 2007 |
6400 |
| 2006 |
5600 |
| 2005 |
5400 |
| 2004 |
4850 |
| 2003 |
4240 |
| 2002 |
4240 |
| 2001 |
4290 |
| 2000 |
4070 |
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| 1999 |
3770 |
| 1998 |
3640 |
| 1997 |
3580 |
| 1996 |
3310 |
| 1995 |
3300 |
| 1994 |
2790 |
| 1993 |
2340 |
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if you wish to buy a Ferrari F430 or a 599 GTB,
you give your downpayment to the Ferrari Dealer,
and you will patiently wait 18 months before your
brand new Red Ferrari gets delivered to you.
Yes the Ferrari waiting list is 18 months long.
back to Ferrari
Marketing Strategy
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| Copyright © 2007-2009 Vertygo Team -
All Rights Reserved |
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