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Apple and the Europe Market.
The US makes 300 million inhabitants.
Western Europe makes 350 million inhabitants,
more than the whole US.
Apple has done big mistakes in marketing in
the European markets.
It has overlooked the European markets, and
missing big numbers in unexploited sales. With
better marketing strategy, better communication
and distribution, Apple could have made 300%
more revenues in Europe in the last 4 years.
Apple Stores
As an example Apple has 150 Apple Stores in
the US and only a handful in Europe. These are
the numbers:
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Apple
Stores in 2008 |
| |
|
| US |
150 Apple Stores
|
| UK |
15 Apple Stores
|
| France |
0 Apple Stores
|
| Germany |
0 Apple Stores
|
| Switzerland |
0 Apple Stores
|
| Italy |
1 Apple Store
|
| Netherlands |
0 Apple Stores
|
| Spain |
0 Apple Stores
|
|
ref.: http://www.apple.com/retail/storelist/
In 2005 the numbers were the following:
| |
Apple
Stores in 2005 |
| |
|
| US |
110 Apple Stores
|
| UK |
1 Apple Store
|
| France |
0 Apple Stores
|
| Germany |
0 Apple Stores
|
| Switzerland |
0 Apple Stores
|
| Italy |
0 Apple Stores
|
| Netherlands |
0 Apple Stores
|
| Spain |
0 Apple Stores
|
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Apple Stores are a great marketing tool and
a key product showcase for Apple to show the
products, test them, try them. A great tool
to build costumer relationship. From our point
of view it is not understandable why Apple has
not opened at least 120 Apple Stores in Europe.
And not only Apple did not open Apple Stores.
Apple has done little or nothing also in advertising
of the iPod, the Mac in Europe. Few television
ads - or even none in some important European
markets. Apple lacks management and strategy
in Europe. And Western Europe makes 350 million
inhabitants, more than the whole US.
Of interest:
Apple
Marketing Strategy
Apple
Communication
Apple
Tv Ads "I am a Mac I am a PC"
Apple
vs Microsoft
Apple
Marketing in Europe
iPhone
Marketing Strategy
iPod
Marketing Strategy
iPod
Outsourcing
iPod
Competitors
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