Apple vs. Microsoft
In the markets always there are winners and
Let us have a look at the share value of Apple
and Microsoft in the decisive 5 years, between
2003 and 2007 - see the chart above -
In March 2003 the Microsoft share value was
In November 2007 the Microsoft share value is
In March 2003 the Apple share value was $7
In November 2007 the Apple share value is $188
In the last 5 years the Apple share value increased
from $7 to $188.
In the last 5 years Microsoft share value increased
merely 1.5 times
from $23 to $36.
Who purchased $20,000 of Apple shares in March
sells them in November 2007 for $500,000.
Who purchased $20,000 of Microsoft shares in
sells them in November 2007 for $30,000.
The chart speaks for itself.
No further comment is needed.
Microsoft has 114 Executives and Vice Presidents.
How can Microsoft take fast and sound decisions
with so many Executives and VP's involved?
The release of Microsoft Vista was delayed for
2 years, and yet does not offer significant
improvements to Windows XP. It only slows down
the CPU performance and overloads the video
card. Many customers, after purchasing the Vista
operative system, have uninstalled it and have
re-installed their old XP.
Something wrong with Microsoft?
And about the Microsoft Zune compared with the
Zune has the 2% of the market, compared with
75% of the market of the slick iPod. An unbelievable
flop from Microsoft. Bill Gates, CEO of Microsoft,
in the mid 90's, answering a question by a reporter,
stated: "We are not interested in the Internet".
Microsoft seems just desperately trailing behind
Apple - concerning the iPod and iTunes - and
desperately trailing behind Google concerning
search engines, Web 2.0, and the internet-related
The only advantages Microsoft has are the quasi-monopoly
90% in the Operative Systems market, and the
similar dominant position in the Office suite
- Word, Excel, Powerpoint. But excellent open
source products as Open Office 2.0 are attacking.
The Psychological Perception of the companies
is a very important aspect, often overlooked
by marketing analysts. It reveals how the companies
are perceived by costumers and in the marketplace.
Microsoft is perceived as old, static, elephant-like.
It represents the "status quo", the
establishment, just sitting bluntly on its own
By many, Microsoft is also perceived as arrogant.
Apple perceived as agile, dynamic, friendly,
This can be easily seen in the marketplace,
and it has been smartly exploited by Apple in
the famous "I am a Mac, I am a PC"
Between Microsoft and Apple who is the loser
and who is the winner?