Apple Communication Strategy.

Apple communication is sober, intriguing, simple, clear, minimalist and clever. We begin our analysis starting with the well known "I am a Mac, I am a PC" Tv video ads series.


I am a Mac, I am a PC.

Irony is the main weapon Apple uses to fight Microsoft. Irony and ridicule. In the famous "I am a Mac, I am a PC" Tv video ads series, of which we report here for analysis. In these hilarious Apple Tv ads the flaws and weaknesses of the Microsoft Windows operating systems are brought in full view in a smart, intriguing, amusing way.

The style makes think of the old surrealistic Marx Brothers movies and the classical Stan Laurel and Oliver Hardy of many decades ago, revisited in a the 21st century style. But the irony mechanism is closely similar.

The above Apple Tv ad "iMovie" - comparing video production using the Mac and Windows - speak for itself. The video features the beautiful Brazilian model Gisele Bundchen as side actor.


More hilarious "I am a Mac, I am a PC" Apple TV ads

In the next pages, to deepen our analysis and to give more examples, we feature some more "I am a Mac, I am a PC" Apple Tv video ads:

I am a Mac, I am a PC - The Calming Teas - on Microsoft Vista - 2008
I am a Mac, I am a PC - The Podium - on Microsoft Vista - 2007
I am a Mac, I am a PC - The PR Lady - on Microsoft Vista - 2007
I am a Mac, I am a PC - The Psychologist Session - 2006
I am a Mac, I am a PC - Bloated - 2007


Apple iPhone Tv Ads.

iPhone 2008 Tv ads
iPhone 2007 Tv ads
iPhone Parody Video 2007


Apple Communications.

Apple communication is simple and minimalist. Apple does not hire famous actors as George Clooney - “No Martini, No Party” Tv ads, or Andie MacDowell - L'Oreal.

We think that the "I am a Mac, I am a PC" Tv ads are a milestone in communications. They are smart, simple, effective and humiliating (for Microsoft ...).

Apple communication has a unique style. As in the tv ads, as in print ads, and in the online communications. And in packaging. A lesson to be learned by many companies in the world. Well, of course when you have great products it is much easier to entice the costumers, but nevertheless doing it with style and cleverness is a very good point. It boosts sales, but enhances the brand value too.




Copyright note:

All the "I am a Mac, I am a PC" Apple Tv video ads and the iPhone video ads within this website are copyright © 2006-2009 Apple Inc. The use of these videos within this website is exclusively for the purpose of analysis on Apple Communications.