At Vertygo Team we provide strategic advice and innovative thinking in marketing strategy and in communications. We are focused on the high and mid-high segments of the markets and on the following industries: Fashion, Luxury, Automotive, Sailing and Technology. We cover the US and European markets.

At Vertygo Team we are revenue multipliers. We increase the revenue stream of our clients typically by 30% to 50% and up to 100% and 200%.

We assist our clients in identifying new opportunities, in studying and implementing marketing strategies to increase sales, to enter new geographical markets, to introduce new products, to improve product marketing. We assist our clients in enhancing communications, thus enhancing their brand value and brand awareness in the marketplace.

Besides advising companies in their home markets, we assist US companies to improve their results in the European markets, and European companies in improving results in the US market. We work with high profile business partners in San Francisco, Silicon Valley, New York, London, Frankfurt.


We use a highly efficient approach. We examine the strengths of the product & brand combination, we review the objectives, identify the opportunities, and we identify the bottleneck factors. Typically the bottleneck factors are found either in communications, either in distrbution or in the product marketing area. We work and find the solutions to eliminate the bottleneck factors and to turn them into further points of strength of the company. We then assist the company in exploiting the opportunities and to hit the defined objectives.

We adopt winning processes in exploiting the opportunities, as Edward De Bono's "Lateral Thinking", Seth Godin's Permission Marketing concept, the Cross-Media and Convergent Media approach, and we envision innovative business models - as the ones successfully implemented by Google Inc., Apple Inc., and others. The Creative approach and wide and open vision are our key assets.


Apple, Google and Ferrari are today perceived as the most successful companies in the world.


We met with the Vice President of Marketing for Europe of Apple Inc., Erik Stannow, and we discussed with him the distribution of Apple products in Europe. We provided innovative solutions to overcome the bottleneck factors limiting Apple sales in Europe as compared with sales in the US.

We met with the Executives of Communications and Brand Management of Ferrari in Maranello and we talked about high profile communication of the outstanding Technology and Engineering of Ferrari Formula 1 and Ferrari Sports Cars through a cross-media project, aimed especially to the US and Northern Europe markets.


Apple, Google and Ferrari are in our opinion the brightest examples of intelligent marketing.


Apple marketing strategy.

Apple owes its overwhelming success to the smart iPod + iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a great e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream.
In the last 5 years the Apple share value increased 25 times, from $7.5 to $180 per share. At July 2008 prices Apple stock market capitalization was $160 billion.


But even the best companies with the best products have bottleneck factors which often avoid full exploitation of the potential opportunities.

Few people are aware - and few market analysts too - that for the first 3 years the iPod was an absolute flop. The iPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand units per quarter, very far from today's 8-10 million units per quarter, and they were not even covering the product research & development costs.
Then, in June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. Today, we all know where the iPod stands, and what a remarkable success it is.

Analysis of the Apple Marketing Strategy


The iPod made the fortune of Apple, and it stands out as the major turning point in the company growth.

Few people know - and few market analysts too - that the iPod + iTunes business idea was not conceived inside Apple, but was proposed to Apple by an outside source, a music lover and Engineer named Tony Fadell, who was later hired by Apple. Fadell had approached other companies before Apple, including Microsoft, and Microsoft had turned away Fadell and discarded the project, as "uninteresting" ...

The merit of Steve Jobs and of the Apple Executives was in the ability to listen, catch on the business idea, build a team around Tony Fadell, make a smart development process, and finally coming out with an excellent product, beautifully styled by Jonathan Ive.


Ferrari marketing strategy.

Ferrari is a myth and a legend in the automotive industry.
Yet, Ferrari never spent a penny in communications or in advertisement. Ferrari is a typical "no marketing" winner. In reality they did a great marketing "unawarely". Passion is their marketing.

Enzo Ferrari, driven by his own passion, not only built the most beautiful and fastest sports cars in the world, he brought Ferrari to car racing from the start, and his passion for engines made Ferrari a legend in the racing world. Enzo Ferrari drove his passion and excitement in racing to supporters all around the world, he made the Ferrari legend and Ferrari became a myth. Ferrari never left car racing and Formula 1 and the synergies between Ferrari Formula 1, Ferrari gorgeous sports cars, Emotion and Passion have been and still are the winning marketing strategy of Ferrari.

Analysis of Ferrari Marketing Strategy


Google marketing strategy.

Google Inc., from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos and Altavista.

Today Google Inc. is the 5th biggest US company, considering stock market capitalization.

Analysis of Google Marketing Strategy


Wilson Sonsini Goodrich & Rosati.

Larry Page and Sergey Brin, the two young founders of Google, have been advised and assisted from the beginning by Wilson Sonsini Goodrich & Rosati, the premier corporate law firm of the Silicon Valley in technology and growth enterprises. Wilson Sonsini Goodrich & Rosati have assisted Google Inc. in their initial public offering, IPO, at the New York NASDAQ. At the IPO in August 2004 Google share price was set at $85, which to many financial analysts seemed eccessive and unreasonable.

In nov. 2007 Google shares have topped $700. Google stock market capitalization reached $230 billion.

Wilson Sonsini Goodrich & Rosati are an outstanding corporate law firm. They have great skills and they understand technology and innovation. Wilson Sonsini Goodrich & Rosati have been assisting us on a specific assignment in the Silicon Valley.