Vertygo Team

Vertygo Team provides strategic advice and innovative thinking in marketing, in communications, digital media and business development. We are focused on the high and mid-high segments of the markets and on the following industries: Fashion, Luxury, Automotive, Sailing and Technology. We cover the US and European markets.

At Vertygo Team we are revenue multipliers. Our advice often empowers our clients to increase their revenue stream by 30% to 50%, sometimes up to 100% and 200%.

We assist our clients in identifying new opportunities, in studying and implementing marketing strategies to increase sales, to enter new geographical markets, to introduce new products, to improve product marketing. We assist our clients in enhancing communications, thus enhancing their brand value and brand awareness in the marketplace.

Besides advising companies in their home markets, we assist US companies to improve their results in the European markets, and European companies in improving results in the US market. We work with high profile business partners in San Francisco, Silicon Valley, New York, London, Frankfurt.

We use a highly efficient approach. We examine the strengths of the product & brand combination, we review the objectives, identify the opportunities, and we identify the bottleneck factors. Typically the bottleneck factors are found either in communications, either in distrbution or in the product marketing area. We work and find the solutions to eliminate the bottleneck factors and to turn them into further points of strength of the company. We then assist the company in exploiting the opportunities and to hit the defined objectives.

We adopt winning processes in exploiting the opportunities, as Edward De Bono's "Lateral Thinking", Seth Godin's Permission Marketing concept, the Cross-Media and Convergent Media approach, and we envision innovative business models - as the ones successfully implemented by Google Inc., Apple Inc., and others. The Creative approach and wide and open vision are our key assets.

Apple, Google and Ferrari are the brightest examples of intelligent marketing, and they are perceived among the most successful companies in the world, today.

but some questions arise...

Where would Ferrari be, without Formula 1?
Why no other automotive brand in the world enjoys such a magic allure?
How do the synergies between Ferrari road cars production and Formula 1 sport activity work?

Which are the secrets of Ferrari magic formula?

In 2003 Apple shares were at $7. In 2007 Apple shares surged to $180. In 2012 they reached the $680 mark, and market capitalization topped $500 billion, overtaking giants like Microsoft, IBM, Exxon and Shell.

In 2012 and 2013 Apple enjoyed the status of the highest market capitalization company in Wall St. Apple has sold 500 million iPhones, 200 million iPads and 700 million iPods.

Which are the secrets of Apple astounding success?

How did Google succeed in building a worldwide brand from nothing, in just a handful of years?
Which are the secrets of Google unconventional business model?
How was Google able to reach a capitalization of over $350 billion,
with such limited results in terms of revenues and profits?

How was Google able to win out all its competitors - Yahoo, Lycos, Altavista, Excite, Infoseek - in the years between 1998-2001,
when Google was a young, small company with just 20 employees?

Was it just thanks to an algorithm?
Or did Google succeed due to the essential user interface,
a completely different choice from the cluttered user interfaces of its competitors?

or something else?

The interested marketing analyst, and business management scholars, will find the answers to the above questions in our Analysis Section:

Ferrari Marketing Strategy
Apple Marketing Strategy
Google Marketing Strategy

Analysis Section

Ferrari Marketing Strategy
Apple Marketing Strategy
Google Marketing Strategy
Apple vs Microsoft
Marketing in the Music Industry

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