Vertygo Team provides strategic advice and
innovative thinking in marketing, in communications,
digital media and business development. We are
focused on the high and mid-high segments of
the markets and on the following industries:
Fashion, Luxury, Automotive, Sailing and Technology.
We cover the US and European markets.
At Vertygo Team we are revenue multipliers.
Our advice often empowers our clients to increase
their revenue stream by 30% to 50%, sometimes
up to 100% and 200%.
We assist our clients in identifying new opportunities,
in studying and implementing marketing strategies
to increase sales, to enter new geographical
markets, to introduce new products, to improve
product marketing. We assist our clients in
enhancing communications, thus enhancing their
brand value and brand awareness in the marketplace.
Besides advising companies in their home markets,
we assist US companies to improve their results
in the European markets, and European companies
in improving results in the US market. We work
with high profile business partners in San Francisco,
Silicon Valley, New York, London, Frankfurt.
We use a highly efficient approach. We examine
the strengths of the product & brand combination,
we review the objectives, identify the opportunities,
and we identify the bottleneck factors. Typically
the bottleneck factors are found either in communications,
either in distrbution or in the product marketing
area. We work and find the solutions to eliminate
the bottleneck factors and to turn them into
further points of strength of the company. We
then assist the company in exploiting the opportunities
and to hit the defined objectives.
We adopt winning processes in exploiting the
opportunities, as Edward De Bono's "Lateral
Thinking", Seth Godin's Permission Marketing
concept, the Cross-Media and Convergent Media
approach, and we envision innovative business
models - as the ones successfully implemented
by Google Inc., Apple Inc., and others. The
Creative approach and wide and open vision are
our key assets.
Apple, Google and Ferrari are the brightest
examples of intelligent marketing, and they
are perceived among the most successful companies
in the world, today.
but some questions arise...
Where would Ferrari be, without Formula 1?
Why no other automotive brand in the world enjoys
such a magic allure?
How do the synergies between Ferrari road cars
production and Formula 1 sport activity work?
Which are the secrets of Ferrari magic formula?
In 2003 Apple shares were at $7. In 2007 Apple
shares surged to $180. In 2012 they reached
the $680 mark, and market capitalization topped
$500 billion, overtaking giants like Microsoft,
IBM, Exxon and Shell.
In 2012 and 2013 Apple enjoyed the status of
the highest market capitalization company in
Wall St. Apple has sold 500 million iPhones,
200 million iPads and 700 million iPods.
Which are the secrets of Apple astounding success?
How did Google succeed in building a worldwide
brand from nothing, in just a handful of years?
Which are the secrets of Google unconventional
How was Google able to reach a capitalization
of over $350 billion,
with such limited results in terms of revenues
How was Google able to win out all its competitors
- Yahoo, Lycos, Altavista, Excite, Infoseek
- in the years between 1998-2001,
when Google was a young, small company with
just 20 employees?
Was it just thanks to an algorithm?
Or did Google succeed due to the essential user
a completely different choice from the cluttered
user interfaces of its competitors?
or something else?
The interested marketing analyst, and business
management scholars, will find the answers to
the above questions in our Analysis Section: